Today I was chatting over Skype with my wife Sabrina. I don’t chat often on IM but – hey -  it was my birthday after all.

All of a sudden a large, almost full-screen menu opens interrupting my chat. It’s skype telling me that it’s going to shat down the chat to perform a software upgrade.

I hit “NOT NOW” or so.

I restart the conversation (which at that point involved discussions over my desired presents, like fishing tackle, gizmos etc).

After a few seconds the monster menu opens again with a scary countdown bar

I hit the “NO” button again

I chat for a few secs

The menu appears again with a countdown

I hit “NO”

The menu appears again with a countdown

I hit “NO”

Skype closes and starts upgrading.

And it says ” we are improving your customer experience, it will take only a few minutes”

RIGHT!